Hybrid Event Platforms: What They Are and How They Work


Hybrid event platforms are becoming increasingly popular as corporate companies look for ways to reach a wider audience and save costs. Hybrid events combine elements of in-person and virtual events, allowing attendees to participate in a way that is most convenient for them.

In this blog post, we will discuss everything corporate companies need to know about hybrid event platforms, including:

  • What is a hybrid event platform?
  • Benefits of using a hybrid event platform
  • Features to look for in a hybrid event platform
  • Pricing for hybrid event platforms
  • Tips for success with hybrid events

What is a hybrid event platform?

Virtual Event PlatformsA hybrid event platform is a software solution that allows event organizers to create and manage both in-person and virtual events. Hybrid event platforms typically include features such as:

  • Event registration
  • Event check-in
  • Agenda management
  • Live streaming
  • Interactive features (such as chat, polling, and Q&A)
  • Networking tools
  • Analytics

Benefits of using a hybrid event platform

There are many benefits to using a hybrid event platform for corporate companies, including:

  • Increased reach: Hybrid events allow companies to reach a wider audience than in-person events alone. This is because virtual attendees can participate from anywhere in the world.
  • Reduced costs: Hybrid events can help companies save money on travel and venue costs.
  • Increased engagement: Hybrid events can help to increase engagement by offering attendees a variety of ways to participate. For example, attendees can watch live presentations, chat with other attendees, and participate in polls and Q&A sessions.
  • Improved data collection: Hybrid event platforms provide event organizers with valuable data about their attendees and their event engagement. This data can be used to improve future events.

Features to look for in a hybrid event platform

When choosing a hybrid event platform, there are a few key features to look for:

  • Ease of use: The platform should be easy to use for both event organizers and attendees.
  • Scalability: The platform should be able to scale to meet the needs of your event, regardless of size.
  • Reliability: The platform should be reliable and able to handle a large number of users simultaneously.
  • Features: The platform should offer the features that are most important to you, such as live streaming, interactive features, and networking tools.
  • Integrations: The platform should integrate with other software solutions that you use, such as your CRM and marketing automation systems.

Pricing for hybrid event platforms

The pricing for hybrid event platforms varies depending on the features offered and the size of your event. However, most hybrid event platforms offer a variety of pricing plans to fit different budgets.

Tips for success with hybrid events

Here are a few tips for success with hybrid events:

  • Plan carefully: It is important to carefully plan your hybrid event to ensure that it is successful. This includes choosing the right platform, developing a compelling agenda, and promoting your event effectively.
  • Test your technology: Be sure to test all of your technology in advance of your event to ensure that everything is working properly.
  • Engage your attendees: There are a number of things you can do to engage your hybrid attendees, such as offering interactive features, providing networking opportunities, and using social media.
  • Follow up with your attendees: After your event, be sure to follow up with your attendees to thank them for attending and to get feedback on your event.


Hybrid event platforms are a powerful tool that can help corporate companies reach a wider audience, save costs, and increase engagement. By following the tips above, you can ensure that your next hybrid event is a success.